The Fuel is a permanent category of company: connecting supply and demand based on multi-species intents. An archetype can host more than one company — what follows describes the first implementation being built within it.
The door is open for the next.
Found within this archetype →The End of Advertising As We Know It
What happens when AI agents handle purchasing decisions, comparing options based on verified data rather than emotional manipulation? What happens when a billion-dollar brand means nothing to an algorithm that only cares about reliability scores, delivery windows, and price-performance ratios?
The advertising industry is built on one assumption: humans make irrational decisions, and those decisions can be influenced. Remove that assumption, and the entire edifice crumbles.
The Intention Economy
Today's economy runs on attention. Capture eyeballs, manufacture desire, convert impressions to purchases.
Tomorrow's economy runs on intention. Broadcast what you need, receive what matches, transact.
Demand Side
Humans and agents broadcast structured intentions: "I need X with Y constraints by Z deadline."
- → Intent broadcasting protocols
- → Privacy-preserving preference matching
- → Agent-to-agent negotiation
Supply Side
Providers register capabilities, not campaigns. Verified performance data, not marketing claims.
- → Capability registries
- → Verifiable performance attestations
- → Reputation staking
What We're Building
Intent Protocol
A standardized way for humans and agents to express economic intentions: structured, verifiable statements of need, in place of search queries and ad clicks.
Matching Engine
AI-powered matching that connects intentions to capabilities. No bidding wars. No attention auctions. Just efficient allocation based on fit.
Settlement Layer
On-chain settlement for intent-based transactions. Escrow, verification, and payment in one atomic operation.
Timeline
Join the Post-Advertising Future
We're looking for builders, economists, and visionaries who see beyond the attention economy.